Consumer behaviour Essay Example | Topics and Well Written Essays - 2250 words

Consumer behaviour - Essay Example Government and leaders of the company have become increasingly aware of the people’s needs and understand that at times people would break the rules in place to satisfy them. With the help of Maslow theory marketer’s can judge consumer’s motivations they can identify the generic level of need the consumer product is capable of fulfilling. This would help the marketers better form any of the marketing strategy. Products such as foods and clothes are purchased as they fulfill safety needs; personal care products such as shaving cream, perfume, soap, toothpaste, are bought mainly as they serve social needs. While luxurious products such as expensive clothing, fancy house, jewelry, and cares are bought mainly to serve self-actualizations and ego needs. Though, Maslow's hierarchy does consider relevant from an intuitive standpoint, however, there is little evidence to proof its hierarchical aspect. Today there are evidences to contradict such aspects as explained by t his motivation theory. For example, today we find some of the cultures placing social needs ahead of any others. Maslow's hierarchy further has difficulty explaining incidents such as the "starving artist" where a person ignores lower needs to pursuit higher ones. Finally, it cannot be prove that people g up t motivated just to satisfy a single need at a time, except in situations where one finds conflict between needs. Therefore, it fails to predict and shape market well. 2. How influential is gender stereotyping in the popular magazine or the drinks markets in differentiating and expanding the total market? Gender stereotyping makes use of magazines and other advertising mediums to govern and shape people’s perception. How influential they might would depend on the assumptions made about men and women which may or may not be true. It could have been said to predict fairly for a fewer numbers however, it might not be true for the larger part. In short that everyone could con fide to the description of gender descriptions as mentioned neatly in various advertising mediums such as magazines and drinks market. Today readers are found to be much sophisticated and are aware that much of the advertising stuff does not portray their sets of beliefs, perceptions, attitudes and likings. Post modern reader would take out several magazines to form a mix up suiting their sets of thinking patterns. For instance, one of the women might select the top and sandals off a photo shoot posted in a magazine but paired it with his favorite pants. So today, readers are conforming to some parts of gender stereotypes exposed to them but have willpower to surpass them if they feel like. So, in this case it would be relevant to conclude that magazines target audience in manner that they could influence majority and hence raise the sales of their products. However, there would be many readers who would know when to absorb and what to buy. 3. Give an example of ‘cultural jamm ing’ that to your mind works really well in causing consumers to think twice about their attitudes towards a brand or a product. What techniques does this example of ‘cultural jamming’ utilize to make it so effective? Culture jamming is arousing attention in consumers of particular brand to react in an emotional manner. It can be commercial, social or political. If done properly it raises awareness among the people and is effective adding legal way to mend the consumer’s perception. One of the best examples of culture jamming that